Adventour is a company that brings venturesome people together in a place to contribute adventurous events in Istanbul. In the begining of the design process the owner of the company is explained himself as an “adventurist”. The idea of the branding comes from that thinking and it feeds itself. “Adventour” word comes from adventure and tour activities. That two words merged as “adventour” which is developted the corporate idea. Adventour is also an hostel in Istanbul, Beşiktaş.